You can build a house with a single call. The same should be true for building a brand.
What you do is the key, but in today’s world you need to constantly tell the world about it.
Concepts & branding
We believe that value isn’t created by claiming. It’s created by doing and behaving.
Content & Production
A Boy Scout uniform is a message. Helping grandma cross the street leaves a permanent impact.
- A/B testing
- Annual & sustainability reports
- Brand building
- Brand Strategy
- Business Models
- Campaign concepts
- Communication training
- Competitive Analysis
- Consumer Insights
- Content Strategy
- Employer branding
- Launch Strategy
- Marketing Plan / Strategy
- Packaging design
- Search Engine Optimisation
- SEM / display
- Social Media Strategy
- Social network analysis
- Transformation Strategy
Finding areas of improvement using analytics is vital to informing our A/B testing strategy. The idea is that your benchmark “A” version of the user experience is the “unoptimised” version of the experience, whereas the “B” version is the new experience we hope will work better. If it does work better, we keep it. If it doesn’t, we design new tests until we get it right and you start seeing successful results.
Annual & sustainability reporting should be used as a corporate marketing tool, reflecting the company brand, values & purpose. By combining market-leading creative, communications & digital expertise, we create reports that stand out, serve all stakeholders and last time.
Brand is your biggest asset. But before it can build value for your business, your brand needs to be clarified. By defining the brand building blocks from all crucial points of view it’s easy to create an ownable, relevant and impactful brand promise. This promise then is scaled down into different executions through all the brand touch points.
What would James Bond be without his gun, tuxedo, Dry Martini, gadgets and the classic theme song? He is a great example of a consistently build famous brand. At SEK, we built brands to last – but so that they can evolve over time and capture new audiences with a contemporary twist. Brands need to have a great story to tell and keep telling this in an attractive manner.
We have better ways to build brands than ever at our disposal. We can find the key audiences online and target our messaging to the opinion leaders. At SEK, we are proud to continue working with leading Finnish and iconic (international) brands we have worked with for decades.. Let’s make your brand stand out, too!
Back in 2006, Alexander Osterwalder created a visual phenomenon in business models – his book on using a simple canvas to illustrate business models is probably the most accurate and inspiring model ever made for business design.
We at SEK cherish visual thinking. We can naturally run calculations on business benefits, but our essence lies in the visualisation of business, strategy and transformation. Is your business visual and clear? Let us help you make it more tangible.
People build brands, customer experience and reputation. Strong personal communication skills are crucial for both the employees and for the organizations they represent. Our 360 degree communication training offering covers all key areas of effective personal branding: Messaging and argumentation, presentation skills, media and social media. On top of these we also love to coach both managers and employees in workplace communication, and enjoy working with the management, customer service and sales representatives who must count on their communication skills every day.
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” ― Sun Tzu, The Art of War
As essential part of strategy, is to know what is happening in the markets. We work to establish our client’s situation and form models that improve their market share and/or defend their current position. We carry out media, creative and competitive factor analysis of the markets. Let us help you find your blue ocean of success!
Great communication always start with great insight on human behaviour. Whether it is B2C or B2B communications, people need to talk to each other, as business is done between creatures that think and feel.
At SEK, we are passionate about understanding human behaviour. We derive our creative insights and inspiration from the local cities, stores, streets, homes, offices, meet-ups – from any kind of behaviour we carry out. We believe that you nearly never go wrong if you really understand your customers’ needs and thoughts. What do you think – are your value propositions human-focused?
In 2013, Kevin Spacey said is clearly: ”The audience has spoken, they want stories”. Ever since, we have seen an explosion of digital content, on all screens, anywhere, and any time. Moreover, brands have become part of popular culture and produce more content than ever. Many wise men have said content to be "King", "First" and "Our basic need".
Recently, we have seen the explosion of unexpected content forms. Micro-messages and social content make presidents and co-ordinate revolutions. Global social communities empower millions to spread viral messaging and teach essential skills to all of us via pieces of content. Is your model working towards your business goals? Let us help. We know how to build touching and matching content to your needs. And more significantly, let us help build a model which you can operate in this modern content explosion.
In today's world, everyone communicates. We believe that employee and brand advocacy are the key to strengthening your employer brand. Together with our clients, we build effective employer branding programs that engage both current and potential employees and bring a very valuable and authentic voice to your communications in both your own channels and social media.”
A good identity is based on the core values of the brand, so that every time you interact with the brand, you get a coherent experience which raises the overall brand value cumulatively. You can get everything from us – from the brand core to the last button.”
The classical marketing agency brief no. 1 : ”We are launching this new product Y to market X on X.X.20XX. Please plan the launch model for this.” During our 80+ years in business, we have carried out thousands of product launches. Trust us, we will take care of your launch.
By the way, we have won the highly respected AdProfit award (read more) in the best new product launch to Finland Let us help you succeed in your launch, too!
The classical marketing agency brief 2: ”We are planning our marketing actions for Brand XY for period A to B. Our goal is to... Please help us to plan this and execute accordingly.”.
Trust us, in our 80+ years in the Finnish markets, this our core business. We help our customers to succeed in their marketing activities. Within SEK strategy and planning, we are proud to be part our clients’ marketing planning and help them to succeed.
How about working together in this?
Search engine optimisation, or SEO as it’s commonly called, is the process of developing your website so that the visibility of the web page or website improves in search engines’ unpaid results (referred to as organic results). This means you get unpaid traffic from the search engines as a result and can often be a very cost-effective tactic.
Pay-per-click campaigns with Google Adwords, Microsoft Bing, Yandex, Yahoo! as well as social media channels such as LinkedIn and Facebook. We also manage Display media across all local (Sanoma, Alma, Otavamedia) and global networks (like GDN).
Social media – what is that? This question was hot 10 years ago. Social media has become an essential part of our modern lifestyle. Yet, social media strategy means much more than looking at the likes, shares and campaign conversion. It needs to come down to the core strategic rationale — why are we doing this. No brand or organisation should operate a social media channel which it cannot connect to its core business. Moreover, only channels that can be managed should be used.
At SEK, we help our clients find and formulate systematic models for social media and its ever-evolving landscape. What do you think – are your channels performing according to the plan you once made for them?
Thought leaders participate and lead discussions in social media. Do you understand your position and engage in dialogue with opinion leaders relevant to your business? Social network analysis gives you valuable insight on the power dynamics of social media and helps you direct your communication efforts.
Change in the current business environment is continuous, essential and exhausting. Digitality is pushing us to never stop changing and upgrading our businesses, tools, methods and organisations. At SEK, we have also had to adjust our business to this changing and turbulent environment.
We can help you plan your transformation. It all starts with a good plan and great communications. Let's talk more!
There is no other method that we cherish more than workshopping. In Finnish, “workshop” could be translated as ”konepaja”, a company that fabricates metal parts. It describes our attitude towards workhops well – they are enabling, distraction-free sessions where we mould and weld strategies, plans, brands, propositions, innovations, concepts, insight, channels, data and business models… whatever is necessary to complete the task at hand.
Should we make your goals and challenges more tangible with a 4-hour workshop? Let’s talk more!