Strategy

Strategy is about selection.

If we had 11 different pieces of clothing that we could put on in a different way every morning, there would be 39,916,800 different combinations to choose from. Strategy is about choice. It makes our ideas effective and turns fame into a business.

 

  • Brand strategy
  • Business models
  • Competitive analysis
  • Consumer insights
  • Content strategy
  • Launch strategy
  • Social media strategy
  • Workshops
  • Transformation strategy
  • Marketing plan and strategy

 

In the current marketing environment, we have more than 5,381 marketing technology solutions to choose from. It’s quite easy to get lost in this technology maze. On the other hand, a solid and well-considered strategy enables navigating in this environment. It keeps us focused on the essential and our minds less cluttered.

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Design

At SEK, you’ll find design that separates fashion from dirt. And that’s only our doormat.

Design isn’t just about making things pretty. It makes sure that every single encounter with the brand builds brand value. Good design makes complicated things simple, functional and uniform – year in, year out.

 

  • Visual identity
  • Product identity
  • Digital design
  • Retail design
  • Interior design
  • Design manual

 

The package is often the most important sales channel for the product. Good package design is functional, informative, inspiring – and it increases sales. You get everything from productisation to marketing materials from us.

 

  • Packaging design
  • Product design
  • Product images
  • POS materials

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Communications

What you do is the key, but today you also need to constantly tell the world about it.

In the end only proactive, sustainable and transparent organisations succeed. We help you to translate your strategy into powerful communication that builds trust and influence among our fellow humans.

 

  • Goals & KPI definition
  • Strategic communications 
  • Brand & employee advocacy
  • Coaching & training
  • Crisis communication
  • Marketing PR 
  • Media relations
  • Publications
  • Social marketing
  • Social media
  • Thought leadership

Below you will find some examples of our current focus areas

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Concepts & branding

Your brand is your biggest asset – make sure it has an impact

Our job is to create concepts that maximise the price our clients get from every kilo, metre, litre, service or hour they sell. There are plenty of ways to do this, but we have only one goal: to create sustainable value over time and make your brand famous. We believe that value isn’t created by claiming. It’s created by doing and behaving.

 

  • Brand building 
  • Brand definition, renewal and clarification
  • Brand storytelling
  • Tools to keep the brand unified
  • Marketing communication concepts
  • Campaign concepts
  • Advertising 
  • Product concepts

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Content & Production

VIDEO SERVICES

Our mission is to fight spam with data-driven, relevant content and virtual, augmented and mixed reality experiences – basically everything that moves people with moving pictures and audio. We have nearly a dozen professionals in the frontline, backed up by over 120 supporting troops.

 

Content Planning & Platform Management

  • Data-driven insight and concept creation
  • Video strategies & concepts for Social Media Platforms
  • Channel strategies for Social Online Video platforms and content creation
  • Channel & Community Management (YouTube, Facebook & Instagram) 

 

Content Creation & Production Services

  • Copywriting & Scriptwriting
  • YouTube videos (YT content & YT marketing)
  • Videos for content and inbound marketing 
  • Instagram and Facebook video content & advertisements 
  • TV commercials 
  • Corporate videos
  • Drone videos (aerial footage) 
  • Media launches 
  • Product demos 
  • Motion graphics 
  • Animations, 3D and 2D 
  • 360-degree and VR/AR/MR content and videos 
  • Digiscreen videos 
  • Localizations

 

WEB SERVICES

Digital services and content change all the time. That’s why we don’t sell specific solutions – our approach is based on flexibility. We know tech and always develop the best solutions for every single case.

 

  • Websites
  • Web Apps
  • Campaign sites
  • Online marketing assets
  • Brand tools and galleries
  • Online presentations §Tools
  • Animations
  • Display ads
  • Infographics, icons, pictograms
  • Adaptation and localization
  • Newsletters 
  • Info screens & one pagers

 

PRINT SERVICES

Design and media-ready production.

  • Advertisements
  • Brochures
  • Packages
  • POS materials
  • OOH materials
  • Adaptations and localizations
  • Colour proofing
  • Technical consulting
  • Photo retouching
  • Company presentations
  • 3D images
  • Photography (products, people, events)
  • Infographs
  • different formats of printed materials
    company presentations

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Analytics

No one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure.

Markets are conversations, and measuring what people do, say and how they share helps you determine the conversations that are interesting.

Analytics tools help you do better business. We use a variety of analytics and testing tools to help your business grow by telling you what works and what doesn’t.

Read more about our analytics services: Quru Analytics

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