Internationally compelling creative work takes commitment and ambition

Although we are independent, we are part of an international network that lets us grow alongside the industry's leading partners. That puts us in a strong position to deliver international-quality work here in Finland.

Courage pays off: the goal is to raise our shared ambition

Many of our Finnish clients operate internationally, among them Finnair, Abloy, UPM and Fazer. World-class creative work does get made in Finland when people commit to it and pursue it ambitiously together. It isn't always the easiest path, because it usually calls for thinking and working a little differently from what we're used to day to day. So I'd encourage collaboration, courage and raising our shared level of ambition, because that is when the results start to show.

Let's unleash the power of ideas

At SEK, we believe in creative ideas. We know that ideas rooted in the core of a client's brand, ideas that speak to people and stir emotion, get noticed, get talked about, strengthen a company's image and, above all, grow its business cost-effectively.

Creativity belongs to everyone!

Local Council is a working model originally developed by Grey, which we have adapted into a tool that suits us. Local Council harnesses the creative power of the whole agency, giving every SEK employee the chance to come up with world-class ideas. Our principle is that creativity belongs to everyone, whatever their job title. That produces diverse thinking, which benefits us all. We run Local Council sessions built together with our clients every few weeks.

Local Council has produced ideas that have grown our clients' businesses and been recognised and awarded around the world. We're always happy to offer this tool to new and existing clients.

Jarno Luotonen
Executive Creative Director, SEK

Our partners around the world

Grey Group
Grey is an international advertising and marketing agency owned by WPP and headquartered in New York. Grey has 432 studios in 96 countries, operating in 154 cities. SEK has been part of Grey since 1987.

WPP
WPP is a multinational communications, advertising and technology company headquartered in London. It is the largest company of its kind in the world.

Landor
Landor is a brand consultancy founded in 1941 by Walter Landor. Headquartered in London, it has 32 offices around the world. Landor is part of the WPP network.

Originally published in Sektori, SEK's magazine.