Agency of the Year at Kaiku Audio Awards – second year running
SEK has been named Agency of the Year at the Kaiku audio advertising awards for the second consecutive year, after a Kaiku-gaala where the agency's campaign for Karl Fazer swept the competition's top honors.
SEK's "Lottien pieni pala Suomea," created for Fazer Sininen with production partner Miracle Sound and media agency Dagmar, took home the night's biggest prize: the Grand Prix for best ad of the year. The campaign also topped the Products and Corporate Image categories – a clean sweep of every award it was eligible for.
The jury praised the winning work for its craft, calling out the level of detail carried through every stage of production and describing it as an ad listeners didn't just hear, but felt.
In a world saturated with visual noise, audio might be the most underused brand asset we have relative to what it can actually do. With this campaign we wanted to make something that felt like a piece of Finland itself, not just an ad about a product or a brand – and bring that to life purely through sound. And hey, nice that the jury liked it too.
SEK added a further win in the Services category with "Tietysti ravit," made for Veikkaus and Suomen Hippos. Combined with the Grand Prix, two category titles, and Agency of the Year, it made for the clear standout night of the competition – and the second year running SEK has taken the top agency title, following its 2024 win as well.