13 shortlist places at the Finnish Comms Awards 2025

The Finnish Comms Awards has had a refresh, introducing new and timely categories.

“It was exciting to see how many entries, and what kind of work, the renewed competition would attract. Once again being right at the top for finalist places is a big achievement. And a well-earned one,” says Tiina Hosiokoski, Business Director, Communications.

SEK’s finalist work shows strong social impact on the one hand, and the creativity to use the full range of communications on the other.

SEK’s finalists by category:

Crisis communications and preparedness

Mainettaan parempi maatalous – Open Burger avasi keskustelun (Farming, better than its reputation: Open Burger opened the conversation). EU agricultural and rural funding (Finnish Food Authority & Ministry of Agriculture and Forestry) & SEK

External communications

Ryhti-viestintä sai sidosryhmät mukaan muutokseen (Ryhti communications brought stakeholders on board with change). Ministry of the Environment (Ryhti project) & SEK

Communications training and simulations

Asiantuntijavalmennukset Tilastokeskuksen brändin ja yhteiskunnallisen roolin rakentajana (Expert training building Statistics Finland’s brand and role in society). Statistics Finland & SEK

Launch

Perintäalan uusi valo (A new light on debt collection). B2 Impact & SEK

PR event

Itärannikko parrasvaloihin – Kuinka medianäkyvyys nosti Kotka-Haminan matkailun kukoistukseen (The east coast in the spotlight: how media visibility made tourism in Kotka-Hamina flourish). Visit Kotka-Hamina (Cursor) & SEK

Sukellus pintaa syvemmälle – katkarapuja Norjasta (A dive beneath the surface: prawns from Norway). Norwegian Seafood Council & SEK

Native and content marketing

ABLOY Koti – Luottamusta rakentavaa sisältömarkkinointia asumisen asiantuntijalta (ABLOY Koti: trust-building content marketing from a home living expert). Abloy Oy & SEK

Social media

Patukkajengi löysi oman äänensä TikTokista (The Patukkajengi bar gang found its own voice on TikTok). Fazer & SEK

Influencer marketing

Vaikuttajamarkkinointi täsmähoitona HUS Diagnostiikkakeskuksen erikoistuvien lääkärien rekrytointihaasteisiin (Influencer marketing as a targeted cure for HUS Diagnostic Center’s challenges in recruiting specialist trainee doctors). HUS Diagnostic Center & SEK

Communications campaign: B2C

Sininen Encore (Blue Encore). Fazer & SEK

Communications campaign: B2B

ABLOY Koti -kampanja vahvisti Abloyn asiantuntijamielikuvaa (The ABLOY Koti campaign strengthened Abloy’s image as an expert). Abloy Oy & SEK

Communications campaign: associations and other non-profit organisations

Street Dumb Trick List. Liikenneturva & SEK

Bonus: the Wow category!

DNA ConnectionScape. DNA Yrityksille & SEK

All shortlisted work: https://finnishcommsawards.fi/2025/10/02/finnish-comms-awards-2025-finalistit-valittu-ennatyksellisen-kovatasoisesta-osallistujajoukosta/