The Grand Game Deal. A real gaming peace contract for the decade’s biggest game launch, turning a meme into signed agreement.

Client: Gigantti

Every major game launch comes with a negotiation at home. Online, gamers had already made a meme of it: homemade gaming contracts, written half as a joke and signed for real. For the launch of GTA VI, we made that deal official. The Grand Game Deal lets players draft a real Gaming Peace Agreement with their partner, roommate or family. Choose a contract level, set the clauses, decide who handles real life while Vice City is on. Print it, sign it, put it on the fridge. Every signed agreement uploaded enters a draw for a PS5 Slim with GTA VI and unlocks a discount on gaming gear.