Sleep Aid. An ambient album designed as a sleep aid, with all streaming revenue going straight to UNICEF's work for children.

Client: UNICEF

Donations to UNICEF had been declining, as government cuts and a tighter economy left people with less to give. At the same time, people were sleeping worse than ever, kept up by a world that gave them plenty to worry about. So instead of asking for more, we built a way to give that didn't cost anything extra. Sleep Aid for UNICEF is a full-length ambient album designed specifically to help listeners fall asleep, released across streaming platforms. Every play becomes streaming revenue, channelled into UNICEF's work for children's rights. A passive bedtime routine became an active act of good, without asking the listener to open their wallet at all.

• 2600 average daily listeners
• Over 200 000 streams in a month