Sauna Transit. A runway sauna that took Finland's sauna back.

Client: Finavia

When Eurovision sent sauna trending under the Swedish flag, Finavia saw an opportunity to take it back. We built the world's first runway sauna at Helsinki Airport, inviting influencers to experience it and turning a publicity stunt into a brand act for the entire nation. The idea repositioned Helsinki Airport as the official gateway to Finnish happiness — and reminded the world where sauna really belongs.

• 101M+ potential reach for Finavia's message worldwide
• +100% growth in global search interest for "Helsinki Airport"
• 335,000+ views on Helsinki Airport's YouTube sauna content
• 66.3% share of voice reclaimed from Sweden's 33.7%