Finnair 100 Nostalgia Takeover. A hundred years of flying, too big for one front page, so we took over the whole newspaper.

Finnair, one of the oldest airlines still flying, was turning 100. We had the front page of Helsingin Sanomat booked, but how do you fit a century into one print ad? You don’t. So we put it into an entire newspaper: Finland’s national daily became a birthday issue of aviation history, filled with the most iconic Finnair ads from every decade, dug out of our own archives, and the milestones in between. Then we took the nostalgia to screens, bringing the vintage ads and designs to life in a cheerful animation that took over social media and outdoor advertising.