Desire-a-Bar. A monolith that got Finns to desire chocolate again.

Client: Fazer

As chocolate demand declined, Desire-a-Bar transformed retail from a point of purchase into a destination for desire. Instead of advertising chocolate, we made shoppers prove their desire for it. Installed in Helsinki’s busiest shopping centre, the experience interrupted routine and drove active participation, turning passersby into an engaged audience.

• +41% growth in sales (YoY)
• +7.4% market share growth in declining market
• +80.1% sales growth in nearby stores
• 1h 45mins average queue time