At the End of the Rainbow. Following an icon to the taste that can't be beaten.

Client: Valio Oivariini®

The story says there is unreachable treasure at the end of the rainbow. But this rainbow sits on the lid of a tub in every Finnish kitchen, and at the end of it is the Unbeatable Taste, within reach of anyone. We built a brand platform around the icon and brought it to life in film, outdoor and social, alongside a confident, positive earworm for the renewed brand personality. The visual world stays in everyday moments, shot with strong colour, warmth and light that speak for the quality of Finland's best loved spread.