Strategy

Strategy is about selection.

If we had 11 different pieces of clothing that we could put on in a different way every morning, there would be 39,916,800 different combinations to choose from. Strategy is about choice. It makes our ideas effective and turns fame into a business.

 

  • Brand strategy
  • Business models
  • Competitive analysis
  • Consumer insights
  • Content strategy
  • Launch strategy
  • Social media strategy
  • Workshops
  • Transformation strategy
  • Marketing plan and strategy

 

In the current marketing environment, we have more than 5,381 marketing technology solutions to choose from. It’s quite easy to get lost in this technology maze. On the other hand, a solid and well-considered strategy enables navigating in this environment. It keeps us focused on the essential and our minds less cluttered.


Strategy capabilities

What would James Bond be without his gun, tuxedo, Dry Martini, gadgets and the classic theme song? He is a  great example of a consistently build famous brand. At SEK, we built brands to last – but so that they can evolve over time and capture new audiences with a contemporary twist. Brands need to have a great story to tell and keep telling this in an attractive manner.

We have better ways to build brands than ever at our disposal. We can find the key audiences online and target our messaging to the opinion leaders. At SEK, we are proud to continue working with leading Finnish and iconic (international) brands we have worked with for decades.. Let’s make your brand stand out, too!

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Tommi Pelkonen

Strategy

+358 40 505 0821

tommi.pelkonen@sek.fi

Back in 2006, Alexander Osterwalder created a visual phenomenon in business models – his book on using a simple canvas to illustrate business models is probably the most accurate and inspiring model ever made for business design.

We at SEK cherish visual thinking. We can naturally run calculations on business benefits, but our essence lies in the visualisation of business, strategy and transformation. Is your business visual and clear? Let us help you make it more tangible.

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Tommi Pelkonen

Strategy

+358 40 505 0821

tommi.pelkonen@sek.fi

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” ― Sun Tzu, The Art of War

As essential part of strategy, is to know what is happening in the markets. We work to establish our client’s situation and form models that improve their market share and/or defend their current position. We carry out media, creative and competitive factor analysis of the markets. Let us help you find your blue ocean of success!

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Tommi Pelkonen

Strategy

+358 40 505 0821

tommi.pelkonen@sek.fi

Great communication always start with great insight on human behaviour. Whether it is B2C or B2B communications, people need to talk to each other, as business is done between creatures that think and feel.

At SEK, we are passionate about understanding human behaviour. We derive our creative insights and inspiration from the local cities, stores, streets, homes, offices, meet-ups –  from any kind of behaviour we carry out. We believe that you nearly never go wrong if you really understand your customers’ needs and thoughts. What do you think – are your value propositions human-focused?

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Tommi Pelkonen

Strategy

+358 40 505 0821

tommi.pelkonen@sek.fi

In 2013, Kevin Spacey said is clearly: ”The audience has spoken, they want stories”. Ever since, we have seen an explosion of digital content, on all screens, anywhere, and any time. Moreover, brands have become part of popular culture and produce more content than ever. Many wise men have said content to be "King", "First" and "Our basic need". 

Recently, we have seen the explosion of unexpected content forms. Micro-messages and social content make presidents and co-ordinate revolutions. Global social communities empower millions to spread viral messaging and teach essential skills to all of us via pieces of content. Is your model working towards your business goals? Let us help. We know how to build touching and matching content to your needs. And more significantly, let us help build a model which you can operate in this modern content explosion.

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Tommi Pelkonen

Strategy

+358 40 505 0821

tommi.pelkonen@sek.fi

The classical marketing agency brief no. 1 : ”We are launching this new product Y to market X on X.X.20XX. Please plan the launch model for this.” During our 80+ years in business, we have carried out thousands of product launches. Trust us, we will take care of your launch.

By the way, we have won the highly respected AdProfit award (read more) in the best new product launch to Finland Let us help you succeed in your launch, too!

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Tommi Pelkonen

Strategy

+358 40 505 0821

tommi.pelkonen@sek.fi

The classical marketing agency brief 2: ”We are planning our marketing actions for Brand XY for period A to B. Our goal is to... Please help us to plan this and execute accordingly.”.

Trust us, in our 80+ years in the Finnish markets, this our core business. We help our customers to succeed in their marketing activities. Within SEK strategy and planning, we are proud to be part our clients’ marketing planning and help them to succeed.

How about working together in this?

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Tommi Pelkonen

Strategy

+358 40 505 0821

tommi.pelkonen@sek.fi

Social media – what is that? This question was hot 10 years ago. Social media has become an essential part of our modern lifestyle. Yet, social media strategy means much more than looking at the likes, shares and campaign conversion. It needs to come down to the core strategic rationale — why are we doing this. No brand or organisation should operate a social media channel which it cannot connect to its core business. Moreover, only channels that can be managed should be used.

At SEK, we help our clients find and formulate systematic models for social media and its ever-evolving landscape. What do you think – are your channels performing according to the plan you once made for them?

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Peter hortling

Video

+358 405912576

peter.hortling@sek.fi

Pursue one great decisive aim with force and determination.” - Carl von Clausewitz

Strategy is simply put about three things: 1) Setting objectives; 2) Setting battlefields and 3) Aligning capabilities to make the objectives to realise. Yet, in reality this so often more easily said than actually carried out.

At SEK, we believe in that the worst enemy of a good plan is a perfect plan. Thus, the strategies we form are mostly very pragmatic, down-to-earth and connected strongly to business cores of our clients. That said, we are still a creative agency - thus, our plans actually can and do look cooler than most of the Big 5 management consultancy slidewere :)

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Peter hortling

Video

+358 405912576

peter.hortling@sek.fi

Change in the current business environment is continuous, essential and exhausting. Digitality is pushing us to never stop changing and upgrading our businesses, tools, methods and organisations. At SEK, we have also had to adjust our business to this changing and turbulent environment.

We can help you plan your transformation. It all starts with a good plan and great communications. Let's talk more!

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Tommi Pelkonen

Strategy

+358 40 505 0821

tommi.pelkonen@sek.fi

There is no other method that we cherish more than workshopping. In Finnish, “workshop” could be translated as ”konepaja”, a company that fabricates metal parts. It describes our attitude towards workhops well – they are enabling, distraction-free sessions where we mould and weld strategies, plans, brands, propositions, innovations, concepts, insight, channels, data and business models… whatever is necessary to complete the task at hand.

Should we make your goals and challenges more tangible with a 4-hour workshop? Let’s talk more!

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Tommi Pelkonen

Strategy

+358 40 505 0821

tommi.pelkonen@sek.fi