Analytics

No one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure.

Markets are conversations, and measuring what people do, say and how they share helps you determine the conversations that are interesting.

Analytics tools help you do better business. We use a variety of analytics and testing tools to help your business grow by telling you what works and what doesn’t.

Read more about our analytics services: Quru Analytics


Analytics capabilities

Finding areas of improvement using analytics is vital to informing our A/B testing strategy. The idea is that your benchmark “A” version of the user experience is the “unoptimised” version of the experience, whereas the “B” version is the new experience we hope will work better. If it does work better, we keep it. If it doesn’t, we design new tests until we get it right and you start seeing successful results.

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Sami Rahikka

Analytics

+358 50 514 7656

sami.rahikka@sek.fi

No-one wants to do campaigns that aren’t effective. You can’t manage what you can’t measure. Analytics allows us to understand how efficient your website and digital marketing campaigns are at providing value to your customers rather than spamming them. 

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Sami Rahikka

Analytics

+358 50 514 7656

sami.rahikka@sek.fi

Search engine optimisation, or SEO as it’s commonly called, is the process of developing your website so that the visibility of the web page or website improves in search engines’ unpaid results (referred to as organic results). This means you get unpaid traffic from the search engines as a result and can often be a very cost-effective tactic.

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Sami Rahikka

Analytics

+358 50 514 7656

sami.rahikka@sek.fi

Pay-per-click campaigns with Google Adwords, Microsoft Bing, Yandex, Yahoo! as well as social media channels such as LinkedIn and Facebook. We also manage Display media across all local (Sanoma, Alma, Otavamedia) and global networks (like GDN).

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Sami Rahikka

Analytics

+358 50 514 7656

sami.rahikka@sek.fi