Christmas is about making it. This year, Juhla Mokka, the Finnish coffee brand for doers, creates a knitted campaign to celebrate making of Christmas.
Juhla Mokka coffee is wearing a knitwear on its packaging and outdoor ads, airing knitted animations as a TV commercials – and even real hand-knitted outdoor ads. The brand has joined forces with yarn manufacturer Novita to create a red Juhla Mokka wool yarn and a unique woolly sock knitting pattern for friends of the coffee brand.
Photo: Novita / Anna Wallendahr
The Christmas spirit often comes from the things you do and make before and at the Christmas. People love hand-made gifts, and snuggly Christmas gifts are as iconic as the festive Juhla Mokka packaging.
Juhla Mokka is the coffee for Christmas lovers this Christmas 2020, as it wears a knitted pattern on its outer packaging. The pattern on the packaging has been converted into an actual pattern for a unique pair of Juhla Mokka woolly socks in collaboration with the Finnish yarn manufacturer Novita. And to ensure that the colour of the socks is exactly right, a red Juhla Mokka Christmas yarn has been created – and knitters across Finland fell in love with it immediately.
Inspired by this collaboration, we also came up with an idea for wonderful hand-knitted outdoor ads, executed by Novita’s highly-skilled designers and knitters. Two outdoor advertising spaces in Helsinki city centre are now dressed in festive Juhla Mokka knitwear.