The world and the increasingly international customers of our national airline Finnair keep changing at the same pace. In 2010, Finnair took the challenge and outlined their new vision to meet the passengers’ expectations even better and increase interest in the Asian and Central European markets.


How to enhance Finnair’s brand identity so that it would stand out as a desirable option among the international competitors?


We were born, in the northern winds, on top of the world. Our unique location and northern nature make us special.


Finnair’s strong design legacy was newly inspired by our northern nature and its characteristics. A new service concept and visual identity was built around this theme. A complete overhaul of the visual identity can be seen in every detail, from the updated logo to cabin furniture, personnel’s uniforms and service areas.