Renewal of packaging - Clear value for money

Euro Shopper offers basic quality products at low prices. These products are for smart shoppers who want good value for money.

The objective was to make Euro Shopper’s package design easily recognisable and approachable, sympathetic, fresh and unpretentious. The design, with its own visual language, is suitable for different cultures in different countries and for many different printing technologies.

This successful design renewal was implemented in stages; the package design for all Euro Shopper products was implemented by the beginning of 2011.


package renewal
package design
visual language

Euro Shopper is an own label brand developed and marketed by AMS, a European grocery store association. Euro Shopper products are sold in 16 European countries. In Finland they are sold by Kesko.


  • Helena Piippo
    Project Manager, Packages
    +358 9 695 7234
  • Maria Uunila
    Design Director
    +358 500 999 500
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